Who Wants to be S-M-R-T?

I received an add in the mail regarding my subscription to The Economist. If I renew for another year, I can give a free one-year subscription to a friend.

Who's interested?

Just think, if you subscribe to The Economist, you can be well informed about what is going on in the world. Also, you're friends will see you as smart and elitist since you look down on those poor fools who read Newsweek. How can you pass up that offer?