Wednesday, April 26, 2006

I'm speechless

Earlier this week, I received the following e-mail from the Society of Actuaries:


"If you'll be in New York City, stop and see the romantic comedy "I love you because..." This musical comedy tracks four singles – one of whom is an actuary – as they navigate the treacherous dating world. The well-reviewed musical features a variety of humorous ditties, including "The Actuary Song."

As a part of the musical's marketing efforts, the SOA arranged to provide marketing materials describing the job of actuaries in exchange for special pricing for our members through May 25! Weeknight tickets are just $42.50 (Monday-Thursday) and weekend tickets are $47.50 (Friday-Saturday). Tickets are regularly $65. If you would like to attend this event and purchase discounted tickets, go to www.ticketmaster.com and enter code word ACTUAL or call Ticketmaster at 212-307-4100 and give the code word ACTUAL."

WOW! The Actuary Song? This could be really bad or really funny. I can already tell you how the actuary will likely be portrayed in this play. However, I assure you that we do have personalities. I am shocked that the SOA is using this play to promote the profession. Didn't they learn their lesson when they created a marketing campaign around the movie About Schmidt? I hope that they actually watched the play before deciding to endorse it this time!

FlyingV is already organizing an NYC trip to go see this play. I think I'll go watch it, but I am extremely skeptical.

2 Comments:

Blogger MplsJu said...

Was there really a marketing campaign based around About Schmidt? Did they not watch the movie first? (Okay, I haven't seen it either, but the tag line straight from IMDB is

Warren Schmidt is a man in his 60's. While trying to run his daughter's life, he realizes that he wasted his.

I mean, come on!!)

April 26, 2006 10:55 PM  
Blogger mouse said...

"However, I assure you that we do have personalities."

uh huh... keep telling yourself that, honey.

April 26, 2006 11:47 PM  

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